There's this thing that I've seen quite a lot of in the UK. It is called putting things that are not ice cream into packaging thats looks like an ice cream cone. Like hair elastics or various trinkets in a flimsy waffle patterned piece of paper. Why you do, UK?
Maybe it appeals to diabetic old ladies who can only engage with ice cream structures, but not actual ice cream. And by "engage" I mean buy it for their sassy thirteen year-old granddaughter who was really hoping for the iPhone 5 for her birthday this year, but whatever.
The major flaw in this packaging trend is that as soon as I am reminded of ice cream, I want to obtain it. Its a visceral reaction; fight, flight, eat ice cream. I would do well in the zombie apocalypse, clearly. With regards to the fake cone packaging, all apocalypses aside, once I'm thinking of ice cream, if I have money in my pocket, I'm gonna go buy real ice cream. Not hair elastics that are pitifully impersonating it.
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