When companies use adjectives as a part of their brand name, their should be some sort of licensing procedure to ensure that the adjective is agreed upon and appropriate, so as not to lead consumers astray.
Today I saw an ad for some sort of establishment called "Channel Fun". I don't know if its an event space, or an arcade or what, but it seems unjust that they can dibs the word fun. The dodgy subway ad did not particularly ooze of fun to me. 'Fun' is a pretty ambiguous term. Generally we can all agree on what is not classifiable as fun; breakups, getting murdered, and clowns of all kinds. Its harder to agree on what definitely is fun. Having just gone through university Fresher's Week, I can truly attest to that.
There are people, for example, who delight in the idea of paying 30$ for a ticket to board a night-long cruise with nothing to do but enjoy liquor and dance to disco music. This, to me, despite all the water is literal hell. It's like a floating prison full of boozy, nostalgic people. The worst kind of folks.
Also, champagne showers. If you're the rich party boy doing the showering, you're golden. But there are actual people who like the receiving end of a champagne shower. What is good about putting on your best threads and subsequently ending up covered in champagne? It's expensive, and sticky. People enjoy it though.
Or, like, wrestling. Seriously, what is the appeal? Widely associated with being fun, wrestling is essentially a dramatic skit enacted by two scantily clad oversized men. Often with beards, masks and capes. If I wanted those things, I'd watch a twenty second Kudoo commercial.
To avoid such clashes of what is fun and what is not, there should definitely be a committee who take their jobs very seriously. Fun is no laughing matter.
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